Signal & Science Academy · Free
Learn the operating loop,one decision at a time.
Courses, plays, advisor prompts, and templates for running marketing with Signal & Science. Diagnose honestly, choose the next move, and know whether it worked.
- Courses
- 10
- Lessons
- 67
- Plays
- 12
- Prompts
- 6
- Templates
- 6
- Articles
- 12
The library
Browse by the decision in front of you.
Browse the courses, or pick the part of the loop you are working on to see every course, play, prompt, template, and guide for it. Every course ends with a checkpoint and a step to take in your own workspace.
Start Here: How Signal & Science Works
Learn how the six-step operating loop runs in the product, what it will not do for you, and how to take your first useful action.
Set Up a Trustworthy Workspace
Prepare a workspace the system can reason about honestly, with accurate business facts, a brand kit, connected data, and ready sources.
Run and Read a Diagnosis
Run a diagnosis and read its evidence map area by area, separating observed evidence from Unknown without inventing grades or scores.
Build the Right Plan
Build an outcome-first plan that targets one bottleneck, fits real capacity, and gives every task a measurement contract.
Run the Week
Run one honest week of the plan. Start with the recommended move, finish the work, and record results only when the measurement window is ready.
Research and Business Context
Give the system context it can actually use by adding and classifying your sources, then read every recommendation by where its evidence came from.
Create Work That Fits the Strategy
Turn a real plan task into a finished, on-brand asset, reviewing concepts before anything renders and keeping the link to the task for measurement.
Measure What Happened
Set measurement windows, record defensible results, and read verdicts honestly, keeping task-linked results apart from workspace-wide movement.
Make the System Learn
Learn how recorded outcomes, skips, and decisions give each new plan more context, and how to run a weekly review that keeps that learning current.
Run an Agency or Multi-Client Practice
Triage many client workspaces by named reasons, keep each client's data and brand separate, scope team access, and report results honestly.
The operating loop
Six steps. Each one has a question to answer.
Signal & Science runs marketing as a loop. It keeps watch between sessions and learns the business over time. You decide the direction and what ships.
- 01
Diagnose
See what the evidence shows, and name what is still unknown.
- 02
Prioritize
Choose the one move that matters most this week.
- 03
Plan
Turn the move into tasks that fit real capacity, each with a measure.
- 04
Execute
Ship the work, connected to the plan task it serves.
- 05
Measure
Record what happened against the contract you set before starting.
- 06
Learn
Carry outcomes and decisions into the next cycle. You stay in control.
Plays
Repeatable workflows for the moments that matter.
Situation-led workflows for moving from evidence to action without skipping judgment.
How Signal & Science Works
Learn the six-step operating loop and name the one business outcome your workspace should be working toward.
Set Up Your Workspace
Set up a workspace with complete business context, a Brand Kit, and connected integrations, then list the inputs that would improve the next plan.
Run Your First Diagnosis
Run a fresh diagnosis and read its capability states, confidence, and citations before you act on any of it.
Read Evidence and Unknowns
Separate observed evidence, insufficient evidence, and recommendations, and explain why a diagnosis carries no score.
Build Your First Plan
Build an outcome-first plan with a measurement contract on every task and a week of work that fits real capacity.
Choose This Week's Priority
Pick the one move that matters most this week, state the reason, and sequence everything else behind it.
Advisor prompts
Ask for evidence, not reassurance.
Prompts for the Marketing Advisor that ask for evidence and accept an honest research-needed answer.
The single most important move
Use this prompt to get one priority move for the week, with its evidence, the trade-offs, and the assumption it depends on.
What actually changed
Use this prompt to separate real evidence and measurement changes since the last diagnosis from noise, and tie each change to a next move.
Evidence, Unknowns, next verification
Use this prompt to list what the evidence shows, what remains Unknown, and the most useful verification for each Unknown.
Templates
Worksheets for the work itself.
Worksheets for intake, diagnosis review, weekly planning, results, briefs, and client reviews.
Business intake worksheet
Capture the business facts, primary outcome, weekly capacity, and constraints with the owner before the first diagnosis.
Diagnosis review sheet
Review a diagnosis one capability at a time, recording state, evidence, confidence, source, and the next verification.
Weekly plan review
Review the outcome, priority, results, and learning each week, then decide to keep, simplify, skip, or change each active task.
Master classes
The habits behind the loop.
Deeper operating lessons on the habits behind evidence-led marketing.
Read evidence like an operator
Start from the evidence map (what was observed, what is Unknown, what would change your mind) instead of a conclusion in search of support.
The weekly review that compounds
See how a weekly review that asks the same hard questions builds an evidence base, a decision record, and a plan that respects capacity.
Briefing creative that survives contact with reality
Write a creative brief that ties work to a plan task, limits claims to sourced evidence, and defines measurement before the asset exists.
Operating guides
Run the loop as a management practice.
How to run the operating loop as a management practice.
The operating loop
Understand the six steps (Diagnose, Prioritize, Plan, Execute, Measure, Learn) and how written evidence carries each step into the next.
Evidence and measurement discipline
Keep marketing claims honest with sources and confidence, careful causation language, measurement provenance, and clear verdicts.
Running the weekly review
Run the weekly review on a fixed agenda that covers the outcome, the priority, what changed, what shipped, what was measured, and the decisions needed.
Knowledge base
Exact steps for common questions.
Exact steps for common questions, with the result to expect and how to troubleshoot.
- Navigate Signal & Science
- Understand plan usage (Settings → Usage)
- Why is a diagnosis area Unknown?
- Re-run a diagnosis
- Log a task outcome
- Connect an integration
- Add a research source
- Chat with the Marketing Advisor
- Decision Memory: past decisions
- Digest timing and the Monday briefing
- Company ticker (public companies)
- Set a plan target (TARGETS)
Product updates
What changed in the product, and where to find it.
"Log a task outcome" panel on the Plan
Completed tasks now have one place on the Marketing Plan to record or review a result, and unmeasured work stays visibly unmeasured.
Decision Memory under Command Center → Decisions
Past decisions now live in the Decisions tab of Command Center, while pending decisions still surface on the Marketing Plan.
Research modes: My Content / Market Sources
Research now separates your own material from outside research, and shows when each source is ready for the Plan, the Advisor, content, and briefings.
TARGETS panel with "Set a target"
The Marketing Plan now has a TARGETS panel that makes the plan's KPI explicit, with a Set a target button when no target exists yet.
Put it to work
Know what to do next.Know whether it worked.
Signal & Science keeps the evidence, the plan, and the results in one place, so each lesson here becomes a working habit in your own workspace.