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Latest briefs
AI impressions land in Search Console, a plugin quietly grabs admin, and Gmail reopens its political lane
Eight signals came in this week and seven cleared the bar. Most demand an audit or a toggle inside the hour, not a strategy rewrite.
Read the brief →Microsoft cuts manual bids, Google opens AI Max tests, and Shopify quietly fixes your tax
Two paid-search deadlines land before quarter-end, AI Mode data is now filterable in Search Console, and two Shopify checkout defaults changed under the hood. Six moves for this week.
Read the brief →Reset your Google bid targets this week before the free lunch ends
Google's Smart Bidding shift on August 17 will pull overperforming campaigns back toward their stated targets. This issue covers that plus four other paid media changes that need action before the next campaign flight.
Read the brief →Atlas dies August ninth, ChatGPT Ads opens Japan and Korea, and Shopify quietly bakes duties into international prices
Six live changes this week that move money for lean marketing teams, plus one high-noise signal we set aside until the numbers arrive. Deadlines, new inventory, and schema updates you can act on before Friday.
Read the brief →Apple email domain shift, Cloudflare default that can hide you from Google, and a review bug worth pausing outreach for
Five things changed this week that touch deliverability, organic visibility, paid delivery, and local social proof. Each one has a move you can start in under an hour.
Read the brief →Google will quietly raise your ad costs in August. The fix takes an hour this week.
Five changes from the last two weeks that actually matter for lean marketing teams, each with the move to make. Plus what we checked so you can safely ignore it.
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