We diagnose real businessesand publish the results.
Real scores, what we found, and the plan we would write, one business at a time. Plus practical pieces on where marketing budgets actually go. Written for founders, agencies, fractional leaders, and lean teams.
Apple email domain shift, Cloudflare default that can hide you from Google, and a review bug worth pausing outreach for
Five things changed this week that touch deliverability, organic visibility, paid delivery, and local social proof. Each one has a move you can start in under an hour.
Read the post →The retainer math most teams never get shown
What a monthly agency retainer actually buys, which parts a lean team should keep close to the business, and how to tell before you sign.
Read the post →Google will quietly raise your ad costs in August. The fix takes an hour this week.
Five changes from the last two weeks that actually matter for lean marketing teams, each with the move to make. Plus what we checked so you can safely ignore it.
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Most posts diagnose one real business: actual scores and the plan we would write. Add your site and yours could be next. New subscribers also get a five-day self-audit of their own marketing. From the founder; unsubscribe anytime.
Add your site and we may diagnose your business in a future post: real scores and the plan we would write, published.