FAQ

Know the systembefore you run it.

What Signal & Science is, who built it, what it reads, and how access works. Plain answers, nothing between the lines.

What is Signal & Science?+

Signal & Science turns the evidence around your business into a point of view you can act on. It identifies what matters next, lays out your options with a recommendation, turns your decision into a plan, helps execute the work, measures what changed, and carries the learning forward.

Who is Signal & Science for?+

It is built for owner-operators, growing businesses, lean in-house marketing teams, fractional marketing leaders, and agencies managing multiple client businesses. Each plan is sized to the way that buyer actually works.

What does the free marketing diagnosis do?+

Enter your website and up to three competitors. Signal & Science measures search visibility and what AI assistants say about each company, checks what each one did recently against its source, and emails you a report with the move it would make next. It is built from public evidence only, takes about five minutes, and requires no account.

How is this different from hiring an agency?+

An agency can provide strategy, execution, or both. Signal & Science gives the business a persistent record of evidence, priorities, briefs, decisions, and outcomes, and carries each result into the next decision. You can use it alongside an agency or specialist execution partner.

How is this different from an analytics dashboard?+

A dashboard reports what happened. Signal & Science uses those signals to identify what matters next, show the evidence, build a plan, and carry the result into the next decision.

How is this different from general-purpose AI?+

General-purpose AI helps with individual questions and outputs. Signal & Science maintains a structured operating context for the business: connected signals, diagnosis, priorities, decisions, work, and measured outcomes.

What does Signal & Science do on its own?+

Once configured, scheduled checks refresh available signals, detect changes, evaluate progress, and surface what deserves attention. These checks continue between sessions. Timing and coverage depend on the source and configuration.

What stays under my control?+

You set the goals and strategic direction, apply business and brand judgment, make priority tradeoffs, and decide what ships. Signal & Science prepares recommendations and work within your configured permissions. Connected account access is read-only and revocable.

How does Signal & Science get smarter over time?+

Each account builds a structured operating context from its connected signals, business information, goals, decisions, completed work, measured outcomes, and your feedback. Signal & Science uses that growing context to make future diagnoses and recommendations better informed. The account does not have to reconstruct the business from a blank prompt each time.

What data does it read?+

Signal & Science currently supports eight account connections: Google Business Profile, Facebook Pages, Instagram Professional, LinkedIn, X, Google Analytics 4, Shopify, and WooCommerce. It can also begin with public reviews and local presence, search visibility, and site-performance signals.

How is my data secured?+

Connected account access is read-only and can be revoked through the relevant platform. Workspace data, files, and generated work are protected through workspace-level access controls.

How does access work?+

Solo, Growth, and Business start with account creation, email verification, and self-serve checkout. Business buyers can also book a walkthrough. Agency is scoped directly with the team.

Can I use my marketing context in other AI tools?+

Business and Agency include MCP access for Claude, ChatGPT, Gemini, Claude Code, Codex and other compatible clients. Gemini: vendor-documented compatibility for eligible US personal accounts. Client availability and setup requirements apply. The Integrations directory explains each connection. You choose which workspaces a connection can access and can revoke it in Signal & Science. Solo and Growth include the supported business-data connections; MCP access is separate.

What does it cost?+

Solo $119, Growth $349, and Business $699 per month with monthly billing. Agency has custom pricing and capacity, agreed before purchase.