How Signal & Science works

Turn signals into work.Turn results into the next decision.

Signal & Science connects diagnosis, priorities, planning, execution, measurement, and memory. It tracks signals between sessions and prepares what needs attention. You direct the work and decide what ships.

01The system

The Operating Loop, connected.

Diagnose → Prioritize → Plan → Execute → Measure → Learn. Tap a stage to explore.

Illustrative workflow · Sample data

01 · Diagnose

Find the buying friction.

Reviews

Office orders

Website

Catering page

Capacity

4 hours / week

Opportunity found

Demand is there. The offer is unclear.

Clarify catering packages and minimum orders. The kitchen has room for three more orders a week.

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Account connections
0
Public-signal categories
0
Connected stages

Inside the workspace · Hyperlific

A point of view you can read, and a next move you can take.

Signal & Science diagnostic cover for Hyperlific: a one-sentence state of the business's marketing, assembled on a stated date

Diagnose

The diagnosis opens with one sentence on the state of the marketing, dated, with every run kept so the next one can be compared with the last.

Signal & Science command center for Hyperlific: the advisor prompt, a recommended task with evidence and options, and the latest signals

Decide

The command center brings the recommended move, its evidence and options, and the newest signals to one place. You discuss it, work on it, or set it aside. It does not decide for you.

02Connected work

Put the marketing brain inside the AI you already use.

Google Business Profile feeds profiles, reviews, and Search and Maps performance into your marketing brain. MCP connectors bring that intelligence, your diagnosis, plan, and priorities into Claude, ChatGPT, and Codex. Included with Business and Agency.

Connected
Google Business Profile

Profiles, reviews, Search discovery, Maps views, calls, and website clicks.

Signal & Science
The operating context, kept current.
DiagnosisWeekly planPriority signalsResults
MCP connectors
ClaudeConnected
ChatGPTConnected
CodexConnected
Workspace-scoped accessRevocable at any timeNo copy-and-paste context

Questions people bring · Examples

Ask it the way you would ask a colleague.

Every answer comes with the evidence it rests on and the option it recommends. You decide. The result is carried into the next question.

  • Diagnose

    “A competitor just cut prices. Do we respond?”

  • Prioritize

    “Should Meta keep its budget next month?”

  • Plan

    “We have four hours this week. What are they worth spending on?”

  • Execute

    “Draft the launch email, then tell me what changed from last time.”

  • Measure

    “The launch email flopped. Why?”

  • Learn

    “What did last quarter teach us that should change this one?”

The question everyone asks

Why Signal & Science,and not a general chatbot?

A general chatbot has read everything, so it can say something sensible about marketing. It was not built to run yours, week after week, and remember what happened.

 Signal & ScienceA general-purpose chatbot
What it draws onYour performance, marketing activity, customers, competitors and market, read from the accounts you connect, plus public signals.Whatever it was trained on, and whatever you paste in.
What it remembersEvery decision, with the evidence it was made on and the result it produced, carried into the next one.The conversation, and a memory you set up and maintain yourself.
After you decideThe move becomes tracked work. The outcome is measured, and the next recommendation starts from it.The chat ends. Whether it worked is yours to go back and check.
Between sessionsScheduled monitoring of your signals, so what changed is waiting when you return.Nothing, unless you build and maintain the scheduled tasks yourself.
Who decidesYou. It lays out the options and the evidence; it does not decide for you.You, from a generic answer.
Getting startedA free first look from public signals if you want one. Then book a walkthrough or sign up, connect your accounts, and the diagnosis builds from them.A blank prompt.
03Context, kept

Your marketing should not start from zero every Monday.

Every cycle gives the next one more context. Signal & Science keeps the diagnosis, files, priorities, decisions, work, outcomes, and feedback together to inform the next recommendation.

Without a maintained operating record
What should we work on next?
Rebuilding the context
Tuesday · 9:04 AM
Plan already running
Up next · 45 min

Reply to 4 unanswered Google reviews. Drafts and brief ready.

Carried context

Bookings increased after the hours update. Track the source before increasing spend.

Illustrative workspace · Sample data
Built by Reverge

The discipline came from launchesthat could not afford a miss.

For twenty years, Reverge has built the strategy, software, and media behind work for Fox, Sony, Starz, Meta, the Lakers, and the Dodgers. Signal & Science is that operating discipline turned into software: the system the studio runs on real launches, now built to run your marketing.

Work forFoxSonyStarzMetaLA LakersLA DodgersPBSThe Salvation Army
See the studio at reverge.com
04See the system live

Start with your business.

Diagnose→Prioritize→Plan→Execute→Measure→Learn
How is this different from asking ChatGPT?+

General-purpose AI can support conversations, memory, connections, and scheduled work. Signal & Science organizes the evidence, capacity-aware plan, decisions, work, and measured outcomes around a maintained marketing operation.

What happens after I book a walkthrough?+

You choose a time and share your site in the booking form. We prepare around your business, run the diagnosis live with you, and decide whether Signal & Science is a fit. You can choose a self-serve plan directly or discuss custom Agency terms on the call.

What can it actually access, and can I revoke it?+

Connected account access is read-only and revocable. Signal & Science reads the approved data; it does not post, edit, spend, or change connected account settings. Your workspace also holds the plans, files, and decisions you create.

What does it cost?+

Solo $119, Growth $349, and Business $699 per month with monthly billing. Agency has custom pricing and capacity, agreed before purchase.

See a marketing opportunity.

Public evidence

Get a free marketing diagnosis against up to three competitors, with the public evidence behind it.

Get a free marketing diagnosis

Free · No account connection required

Book a walkthrough
The Signal & Science Brief

Get the next practical move.

Evidence-backed marketing intelligence, sent when there is something worth acting on.

One email at a time. Unsubscribe anytime.

Reads fromGoogle Business ProfileFacebook PagesInstagram ProfessionalLinkedInXGoogle Analytics 4ShopifyWooCommerce
Connected account access is read-only and revocable