Prerequisites
A prior diagnosis exists; something material changed (new evidence, new inputs, a new integration, executed work, measured outcomes).
Exact steps
- 1Open Marketing → Diagnostic. Note the "THE STATE OF YOUR MARKETING" cover with its assembled date and business category, and the run count with its History link above the report.
- 2Press "Re-run Diagnosis". The button shows its credit cost before it runs. The website, business type, and notes carry over from the last run, so check them first.
- 3Let the run complete, then open History (Diagnosis History) to see each run by date with its "Evidence map" basis next to the earlier runs.
- 4Read the report as evidence deltas: new evidence, unavailable evidence, unchanged evidence, and direct measurement changes with source and timestamps. Never score deltas; there are no scores.
Expected result
A fresh diagnosis whose changes you can describe as evidence deltas.
Troubleshooting
If the re-run looks identical, that's information: nothing material changed. Don't re-run on a schedule; re-run on new evidence.