Course 5 · Execute · 7 lessons
Run the Week
Run one honest week of the plan. Start with the recommended move, finish the work, and record results only when the measurement window is ready.
Lessons
- 01Start with this week's movePick the week's first task from the plan's recommended move, and check the diagnosis and intake evidence behind the recommendation.
- 02Know what done looks likeRead a task's measurement contract (metric, source, and window) before you start, so you know which result would show the work paid off.
- 03Mark work honestly: in progress or doneMark a task done when execution finishes, and tell completed work that is awaiting measurement apart from work with a recorded result.
- 04Move around the Marketing PlanUse the plan's section nav (This Week, Tasks, What changed, Decisions, Results needed) to find the current move, the workload, and what waits on you.
- 05Log a task outcomeRecord a result only after the measurement window closes, and read each result's source and scope before you rely on it.
- 06Read What changed and remember your decisionsRead movement in the numbers without mistaking coincidence for cause, and find where your past decisions are kept to inform future recommendations.
- 07Review suggested changes before applying themJudge each suggested plan change against its evidence, then apply, adapt, or dismiss it so nothing on the plan changes without your decision.
Put it to work
Know what to do next.Know whether it worked.
Signal & Science keeps the evidence, the plan, and the results in one place, so each lesson here becomes a working habit in your own workspace.