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Connect an integration

Connect a data source such as GA4, Shopify, or Meta with the business's own account so results can be measured, and keep the connection healthy.

Last reviewed against the product September 22, 2026

Prerequisites

Admin access to the third-party account (GA4, Shopify, Google Business Profile, Meta, LinkedIn, X, WooCommerce). Know which business the data belongs to.

Exact steps

  1. 1Open Workspace → Integrations ("Connect the data sources that make recommendations measurable").
  2. 2Find the provider. "Recommended" badges mark the integrations that matter most for this business.
  3. 3Press connect and authorize with the correct account: the business's account, not your personal one.
  4. 4Confirm the state shows Connected, and note the Last sync time. Use Sync Now if data looks stale, Change to re-authorize, and Disconnect to remove.
  5. 5For social accounts, verify the connected account actually owns the pages or profiles you plan to measure. Provider post URLs must be owned by the connected account.

Expected result

The integration shows Connected with a recent "Last sync", and its data can back measurements.

Troubleshooting

"Coming soon" providers (TikTok, YouTube, Google Drive) can't be connected yet, so don't promise their data in a plan. If a sync fails, the failure stays visible; re-authorize with Change rather than creating a duplicate connection. Provider read failures on integration-backed results stay visible and retry. They are not silently dropped.

Put it to work

Know what to do next.Know whether it worked.

Signal & Science keeps the evidence, the plan, and the results in one place, so each lesson here becomes a working habit in your own workspace.

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