Course 7 · Execute · 7 lessons
Create Work That Fits the Strategy
Turn a real plan task into a finished, on-brand asset, reviewing concepts before anything renders and keeping the link to the task for measurement.
Lessons
- 01Move from a plan task to CreateStart content from a plan task so its audience, objective, and brand rules travel into Create with it.
- 02Start a New Asset Run and understand the cost boundaryStart an asset run in Create, read its quoted cost before it runs, and know where to track your overall plan usage.
- 03Review concepts before rendering visualsReview ideas, visual concepts, and claims before anything renders, so weak directions are cut while changes are still inexpensive.
- 04Use brand voice, typography, logos, and reusable assetsFill in and save the Brand Kit so every asset run in Create starts from your voice, typography, colors, and logos.
- 05Review, vote, reject, and explain a creative directionVote on creative directions and give a reason for each rejection, so future runs reflect what good looks like for this brand.
- 06Refine in the design editorUse the design editor to fix text, color, and layer placement on a direction that is right in concept, then save the finished asset.
- 07Save, keep the content-task connection, and shipSave the final file, keep the alternates, preserve the link to the plan task, and ship so the result can be measured later.
Put it to work
Know what to do next.Know whether it worked.
Signal & Science keeps the evidence, the plan, and the results in one place, so each lesson here becomes a working habit in your own workspace.