Knowledge base article · Plan

Build and use your Marketing Plan

Turn diagnosis and business context into a draft plan, choose whether to use it, and record what happens.

Last reviewed against the product October 10, 2026

Exact steps

1Start with a completed diagnosis, then use its Create a marketing plan action or open Marketing → Plan.
2Complete the business intake and select Build my marketing plan when the details reflect your business. Review the credit price before generation.
3Read the draft priorities and tasks. Select Use this plan to make the draft active, or Edit plan to change it before adoption.
4Work from This Week or Calendar, and record actual task outcomes so completed work stays distinct from measured results.

The plan recommends work; you decide what to use. A completed task is execution, not evidence that a business metric improved.

Put it to work

Signal & Science keeps the evidence, the plan, and the results in one place, so each lesson here becomes a working habit in your own workspace.