Knowledge base article · Plan

Create and continue a Goal

Set a specific business outcome, save the Goal, and build focused steps when you are ready.

Last reviewed against the product October 10, 2026

Exact steps

  1. 1Select the right business, then open Marketing → Goals or open Goals. The sidebar unlocks Goals after a diagnosis exists.
  2. 2Select New goal or Set your first goal. Answer the short questions about the outcome you want.
  3. 3When the Goal is set, select Build my steps to generate a focused plan. A saved Goal and generated steps are separate actions.
  4. 4Return to Goals to open an existing Goal, review its progress, or continue one that has no steps yet.

What to expect

A Goal describes a desired outcome; completing a step does not prove the outcome improved. Review any credit price shown before generating steps.

Put it to work

Know what to do next.Know whether it worked.

Signal & Science keeps the evidence, the plan, and the results in one place, so each lesson here becomes a working habit in your own workspace.