Run Your First Diagnosis

A business has no current diagnosis, or the last one is old enough that the evidence can't be trusted.

A fresh diagnosis exists on the Diagnostic page, with capability states, confidence, and citations you can read.

1. 1Go to Marketing → Diagnostic (Open in Signal & Science), or Workspace → Business Diagnostic ("The full findings report: signal shape, evidence, and citations for this business.").
2. 2Enter the business website, pick the Business Type under "Business details", add optional context, and press "Start Diagnosis". There is no business-name field: the run uses the workspace name. Re-runs show their credit cost on the button ("Re-run Diagnosis").
3. 3When the run finishes, the report opens under "THE STATE OF YOUR MARKETING" with its assembled date and business category; the run count and History link sit above it. An area the scan could not observe (for example, a blocked or timed-out page) reads Unknown, never an inferred failure.
4. 4Correct what the scan got wrong. If the app auto-detected the business type, a confirmation step asks you to check it; social profiles and other found evidence are corrected under "Review the full evidence" on the Diagnostic.
5. 5Read one capability end to end: state (Observed / Unknown), confidence, evidence, and citations. Then note the run's evidence basis, which applies to the whole report.
6. 6Do not act on it yet. A diagnosis is an evidence map, not a to-do list. The plan comes next: Build Your First Plan.

• Run and Read a Diagnosis