Exact steps
- 1Select the correct business and open Competitors.
- 2Select Add a competitor and identify the company. Confirm the official website so research targets the right business.
- 3Open the competitor and select Research this competitor if research is available. The button shows the current credit price.
- 4Review the resulting evidence and findings. Add a useful finding to a plan only when you choose to.
What to expect
Research describes public evidence. A finding is a possible input to a decision, not proof that a tactic will work for your business.