Lesson 3 of 7 in Make the System Learn
- 1Read What Changed
- 2Understand Marketing Memory and decision history
- 3See how skipped channels and outcomes inform future recommendations
- 4Use Chat with Marketing Advisor for context-aware advice
- 5Approve, dismiss, or defer a decision
- 6Review a proposed plan adaptation
- 7Build a repeatable weekly review habit
Why this matters
Every skip is a vote. When you repeatedly skip a channel or dismiss a recommendation, the system records the pattern, and the next plan stops pushing what you have shown you will not do. When measured outcomes come in, they feed the same loop. In the operating loop (Diagnose → Prioritize → Plan → Execute → Measure → Learn), this is the Learn step: a skip or a recorded outcome changes the next recommendation. This lesson is about watching that loop close, so you can trust that your judgment is teaching the system rather than fighting it.
- 01
Signal
Evidence
- 02
Decision
Your call
- 03
Action
Work done
- 04
Result
Measured
- 05
Memory
Carried forward
Memory adds context to the next recommendation. It does not decide for you, and it does not guarantee a better outcome every cycle.
When to use it
After at least one full plan cycle, when the new plan's recommendations look different from the last one's, or when a recommendation you keep rejecting keeps appearing.
Before you start
- At least one completed plan cycle with skips, dismissals, or measured outcomes on record.
- The verdicts from Interpret met, partial, missed, and inconclusive results fresh in mind: measured outcomes are the fuel here.
Do this
- 1List what you skipped or dismissed last cycle, and the reason you picked. Every skip carries one of three reasons ("Not relevant", "Already doing it", "I disagree"), and the next plan reads them.
- 2Open the new plan and compare its recommendations to the old one. Look for what disappeared, what softened, and what is new.
- 3Find one changed recommendation and trace it back: was it a repeated skip that became a planning decision, or a measured outcome (met, partial, missed) that changed the bet?
- 4Look for the trace in "What changed and why" (for example, an "Updated from your results" note) or in the plan's reasoning. If you cannot find the trace, ask the advisor what informed the change (see Use Chat with Marketing Advisor for context-aware advice).
- 5Keep overriding freely. The loop is guided, not gated: a recommendation shaped by your skips is still a recommendation, and you can still reject it. You decide.
- 6Watch for the failure mode in reverse: if you rejected a plan outright, that rejection should not silently train the next one. A discarded plan's attempts are not evidence, so confirm the next plan starts clean.
What you should see
Recommendations that have visibly shifted between plan cycles, with the shift traceable to your skips or your measured outcomes. Plans that stop recommending channels you repeatedly dismissed.
How to judge it
You can point to one recommendation and say: "this changed because of that skip" or "this changed because of that outcome." The loop is visible and you can narrate it.
What it does not mean
Skips are not punishments and outcomes are not grades. A skipped channel has not "failed"; it has been deprioritized by your judgment. And the system learning from you does not mean it agrees with you. It means it adjusted. You remain the decider.
Try it in Signal & Science
Open the Marketing Plan and compare this cycle's recommendations with the last one's.
Open in Signal & Science