Lesson 1 of 7 in Research and Business Context
- 1Add files, web pages, and pasted text
- 2Classify sources as My Content or Market Sources
- 3Understand validation, extraction, and context readiness
- 4Add company and competitor context
- 5Read competitor research neutrally
- 6Use source context in the advisor and planning
- 7Delete or correct a source without losing trust

Why this matters
Research sources are the context the plan, the Marketing Advisor, Create, and weekly briefings draw on when they describe your business: your offers, proof, voice, and past campaigns. The diagnosis reads your public presence; sources add what only you know. Poor sources cost you quietly. A stale service sheet or last year's pitch deck shapes recommendations as if it were current, and nothing on screen flags it. Add what you would hand a new marketing lead on day one.
When to use it
- During setup, before the first plan, so it is built on your material.
- When something the system should know changes: a new offer, a revised service menu, a campaign debrief.
- When advisor answers carry the "General marketing guidance" label. That often means missing context.
Before you start
- You are the workspace owner or a Manager. Editors can view Research but not add sources.
- The right workspace is selected (see Work in the right workspace).
- The material is at hand: a file (PDF, Word, Excel, CSV, text, Markdown, HTML, JSON, or a JPG or PNG screenshot), the address of a public web page, or text to paste.
Do this
- 1Open Research from the left nav. The heading reads "Research", with the line "Sources the marketing brain uses across your Plan, Advisor, content, and briefings."
- 2Click "Add sources", or drop files anywhere on the page. The "Add a source" dialog opens with three tabs: "Upload file", "Web page", and "Paste text".
- 3For files, add one or several; each is checked and processed separately. The line under the drop zone shows the accepted types and the size and hourly limits.
- 4For a web page, paste the full public address and click "Add web page". Private-network and credentialed addresses are blocked. The page is read once, when you add it; later changes to it are not picked up.
- 5For pasted text, paste the whole document (a plan, a brief, interview notes) and click "Add note". A complete document gives better context than a fragment.
- 6Before you submit, set "Use as Market Sources": off for your own material, on for competitor material and outside research. Files dropped on the page start as My Content, so check each one (see Classify sources as My Content or Market Sources).
What you should see
- A confirmation at the top of the library, such as "Source added. Repository context is processing."
- The source under "All sources" with a "Validating" or "Ready" badge, then "Context processing" until "Context ready".
- Failures stay visible: a rejected file shows "Failed" with its reason and a "Retry" button.
How to judge it
Every source you added is listed with a status, and nothing shows "Failed" without a reason you understand. Do not rely on a source in a decision until it reads "Context ready" (see Understand validation, extraction, and context readiness).
What it does not mean
- Added is not understood. A listed source may still be processing; until then the advisor knows it exists but cannot read it.
- Readable is not verified. The system uses what a document says; it does not check the claims inside it.
- A file attached in an advisor chat is not a Research source. It stays with that one conversation.
Try it in Signal & Science
Open Research and add one more source as a file, a URL, or pasted text.
Open in Signal & Science