Connect published URLs or provider identifiers where required

Integration-backed measurement cannot read what it cannot identify. A GA4 pageviews result needs the exact public published page URL (or the UTM campaign/content pair it was published with); a social result needs the exact provider post URL owned by the connected account. Approximate URLs, draft links, and URLs from a different account produce broken bindings. The app will try to measure the wrong page, and you will not know until the window is already gone.

After a publishing task is marked done, when the task needs a provider identifier to be measured automatically.

• The task is done and the page/post is published and publicly reachable.
• The provider is connected: Workspace → Integrations shows it as Connected with a recent Last sync time. (Social: Instagram, Facebook Page / Meta Business Suite, LinkedIn, X. Analytics: GA4.)
• The task is metric-backed, not completion-proof-only (see Choose a metric that matches the task).

1. 1Open Workspace → Integrations and confirm the relevant provider shows Connected. If it shows disconnected or stale, reconnect or run Sync Now before anything else.
2. 2On the Marketing Plan page, open the "Log a task outcome" panel ("Choose a completed task to review or record its result.") and open the done task from its list. The URL field sits on the task card, under the measurement status.
3. 3For a published page measured by GA4, paste the exact public URL into "Published page URL", character-for-character. If the card lists utm_campaign and utm_content values, publish the link with exactly those. No draft URLs, no staging links.
4. 4For a social post, paste the exact provider post URL owned by the connected account into the published post URL field: LinkedIn activity/share/UGC URLs, X status URLs, Meta post/media permalinks. The URL must belong to the connected account, not a screenshot of someone else's share.
5. 5Click "Save URL" and read the result: a confirmation that the exact page or post will be matched during the next sync, or an error. If the app rejects the URL, check three things: exact match, publicly reachable, owned by the connected account. Fix and re-save.
6. 6Confirm the task now shows "Task completed. Measurement pending." The binding is armed; measurement starts from the moment you saved the URL.

A saved binding with no validation error, and the task in its automatic-measurement state ("Task completed. Measurement pending."). If validation fails, you see an error. Treat it as real and fix the URL; do not click past it.