How to use it
Fill this in before any Create run. Create starts from the plan task; bring this brief with you.
Copy and adapt
CONTENT BRIEF Plan task: ______________________________ Created by: ________________ Date: __________ AUDIENCE: ______________________________ OBJECTIVE (what should this content do): ______________________________ CHANNEL + FORMAT: ______________________________ CORE MESSAGE (one sentence): ______________________________ APPROVED EVIDENCE / SOURCE CONTEXT (only claims with sources; a source's existence is not proof its claims are true): ______________________________________________________________ BRAND VOICE (from Brand Kit: Style Notes): ______________________________ CTA: ______________________________ COMPLIANCE CONSTRAINTS (industry limits; ethical guardrails, e.g. no scarcity framing for mental health, healthcare, financial services, fitness/wellness, legal, or real estate competition): ______________________________________________________________ MEASUREMENT EVENT / URL: ______________________________ REVIEW CHECKLIST [ ] On-brief for the plan task's audience and objective [ ] Every claim has a source; nothing invented [ ] Brand voice, fonts, colors, logos match the Brand Kit [ ] CTA is clear and the measurement event/URL is attached [ ] Compliance constraints respected [ ] Reviewed before publishing (Liked / Passed / Not rated; a thumbs-down needs a reason)